Institute of Mums

(and dads)

IOM Brand Lab Parent Pages
Have Your Say

Mums and Brands

At Institute of Mums, we regularly work with well-known brands and product manufacturers, providing them with insight into mums and mums-to-be so they can improve their products and services. We offer a variety of paid research opportunities for parents, including online surveys, focus groups, face-to-face interviews, and in-home product testing and evaluation.


Institute of Mums abides by the rules of the Market Research Society and ESOMAR, and is also registered with the Information Commissioners Office. Any personal information you share with us will be processed in accordance with the Data Protection Act 1998 and will never be passed to a third party without your prior consent.

Have your say in our online mum surveys

Influence brands

We help companies by providing the views of mums and dads and expectant couples on a wide range of topics. Our in-depth surveys and focus groups help ensure that companies provide parents with the products and services they really want and need. To find out more, visit our brand lab.

Earn rewards

We value your time and offer a range of incentives for taking part in our research. These include free product samples, high street vouchers and more. Should you be accepted to take part in one of our focus groups, you can expect to receive between £30 and £75 per session.

Win Prizes


There are currently no competitions open. Please check back soon.

Check out our Facebook page for up to date information on all our competitions and promotions.