Voice of Mums Market Research - survey panel for mums, dads, grandparents

If you’re a brand interested in commissioning a survey, please visit iomresearch.com.

We help companies by providing the views of pregnant women, mums, dads, grandparents and other family members on a wide range of topics. Our in-depth surveys and focus groups help ensure that companies provide the people who matter most – parents like you – with the products and services they really want and need.

By joining the Institute of Mums survey panel, you will have the opportunity to help influence the brands and products that you use regularly. You will be able to affect decisions that are made concerning you, shape the products and services that you and your family use every day, while giving valuable opinions on issues that are important to you.

We offer a range of incentives for taking part in our research, including free product samples, high street vouchers and more. Should you be accepted to take part in one of our focus groups, you can expect to receive between £30 and £75 per session.

We promise that we will not try to sell you anything or pass your personal details on to anyone else, and you can cancel your membership at any time.

If you are a mum or dad (or soon to be one!) and would like to join the Institute of Mums survey panel and share your opinion and thoughts with some of the UK’s leading brands, simply complete the registration form below.

If you have any questions that have not been answered above, you can contact us at surveypanel@instituteofmums.com.