Conducting market research is important for any business wanting to keep up with changing market trends and ensure that their business maintains its competitive edge. Whether you are starting up a new business or expanding an existing one, market research will help you understand your target market and how to position your offering in the most effective way, leading to happier customers and increased sales.
As we often tell our clients, jumping into targeting without first conducting an objective critique of the market is a bit like trying to launch a kite without first assessing the wind conditions. You might manage a successful launch the first time around, but more often than not, it will end in a flop.
At Institute of Mums, we offer a full range of both qualitative and quantitative market research services, including: