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Category: Technology

consumer insight / Technology

YouTube Holds Mum’s Attention

One third of British mums use YouTube to research which products or brands to buy, according to the UK YouTube Audience Report 2015. The research provides insight into the behaviour …

Segmentation / Strategy / Technology

Targeting mums through people-based marketing

The mobile revolution has thrust the connected consumer into the spotlight. Our habits are changing – we’re spending more time on digital devices than TV, consuming increasing amounts of media …

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