Marketing children’s clothing to mums
Marketing to mums requires more thought and creativity than ever. Today’s mums are shopping savvy, turning to magazines, websites, and blogs to find the latest must-haves, compare prices, and read …
Brand advocates and word of mouth marketing
Smart marketers have long understood that word-of-mouth recommendations from consumers—“brand advocacy”—have greater impact on sales than any other source of information. “I told two friends. And they told two friends. …
Targeting mums through people-based marketing
The mobile revolution has thrust the connected consumer into the spotlight. Our habits are changing – we’re spending more time on digital devices than TV, consuming increasing amounts of media …