Work with us
IOM Brand Lab
We pride ourselves in understanding the markets we serve. With over a decade of experience analysing and conducting market research into the family, youth and baby markets, you can be assured that whatever your project requirements, we will have the flexibility and expertise to meet your needs.
Whether you are looking for serious statistics on mums or something more light-hearted and fun, we will provide you with good-quality, data-driven research to strengthen your PR campaign and generate interest amongst your target audience. We can also help with idea generation, news copy writing and media distribution.
We will help you shine a spotlight on the people who matter most—your customers. Taking time to understand their needs and motivations, their complexities and insecurities, their whats and their whys, together we will formulate a strategic marketing plan that gives you an instant edge over your competitors.
Essential Insight
At IOM, our mission is simple: understand what mums (and dads) are doing, and why they are doing it.
What We Do
Experts in Marketing to Mums
Do you want to understand more about parents and how they shop, and gain a winning edge over your competitors?
Perhaps you have a great product and are looking for ways to build hype and generate buzz within the parenting community.
Or maybe you just want to collect some statistics and information on parents and children.
Either way, we can help.
Unrivalled Knowledge
We pride ourselves in understanding the markets we serve. With over a decade of experience analysing and conducting market research into the family, youth and baby markets, you can be assured that whatever your project requirements, we will have the flexibility and expertise to meet your needs.
Intelligent Insight
At IOM, we look beyond the numbers. Drawing from the latest findings in behavioural economics and cognitive science, we incorporate a variety of consumer-centric approaches into our work that enables us to tell you what your customers are doing, and more importantly, why they are doing it.
Surveys from as little as £1.75/response
Example Survey Prices
(prices exclude VAT)
Good quality research hinges upon recruiting the right respondents. We understand that survey panels have their limitations, and so have worked hard to build a strong social media presence that we can leverage to gain access to parents who would not ordinarily take part in market research. This enables us to deliver you with cost-effective yet reliable and robust data that is more representative of your target audience.
<< Learn more about our unique approach to research >>
Starter Survey
£1500
Perfect for small businesses and PR professionals
10 minute survey
500 completed responses
UK mums aged 21-50
Headline findings
Full table of results
Professional Survey
from £3000
Suitable for marketing professionals and sales executives
Professional Plus Survey
from £4500
Designed for very specific, or hard-to-reach segments
PR & Communications
CREATING BUZZ
Many of our clients use our research findings to secure media exposure. Whether you are looking for serious statistics on mums or something more light-hearted and fun, we will provide you with good-quality, data-driven research to strengthen your PR campaign and generate interest amongst your target audience. We can also help with idea generation, news copy writing and media distribution.
Institute of Mums is a full-service market research firm, specialising in baby, child and family research. We offer both qualitative and quantitative services, ranging from market sizing and brand tracking to online focus groups, depth interviews and surveys of mums, dads, kids, grandparents, and other family members.
Why Choose Us?
Experienced professionals
Fast turnaround
We offer quick results. Using our in-house survey software, we can deliver a nationally-representative sample of 1,000 consumers within a couple of days, and in some cases, can even supply same-day responses.
Reliable and robust results
Our data is reliable – all surveys are compliant with the MRS code of conduct and we have quality control systems in place to ensure results are accurate and representative of the wider population.
Streamlined operation
Our processes have been refined over hundreds of projects. We will optimise your survey for a smooth user experience that minimises dropout and generates reliable results. That means you spend more time developing great ideas from our insights, and less time worrying about the mechanics of your research project.
Professional service
We’ll keep you updated every step of the way, delivering results on time and within budget, and with no nasty surprises. Your compliance team will be satisfied with our processes. Your finance team will approve of our excellent value. And you’ll be reassured to know that we always live up to our promises. Guaranteed.
Some of the amazing brands we've worked with
"True experts in baby, child and family research"
