This Kraft TV advert aimed at mums who swear is f*cking hilarious!

Nearly three quarters of mums admit to swearing in front of their kids, according to Kraft.

The brand created an informational “film” with Melissa Mohr, the mum who literally wrote the book on swearing, to offer up alternative curse words parents can use around their little ones.

And, flipping goose-nuggets is it good!