The Christmas 2016 advertising battle begins

It’s beginning to look a lot like Christmas!

The battle of the Christmas adverts has begun, with retailers hoping shoppers will jingle all the way to the tills.

There are tearjerker adverts, heartwarming and funny adverts, all designed to get us into the Christmas spirit.

But which one is your favourite?

John Lewis

John Lewis’s much anticipated Christmas advert features a dog called Buster enviously watching the neighbourhood’s wildlife leap around on the family’s brand new trampoline on Christmas Eve.

The advert, shot entirely on a set made to look like an townhouse in Black Island studios in London, cost around £1m to make and features CGI versions of bouncing Buster, foxes, badgers, squirrels and hedgehogs.


Whiskas Temptations

Whiskas Temptations’ Christmas ad shows just what happens when cats and Christmas meet.

It all starts off peacefully enough, as the four-pawed gang gaze on longingly at a scene of festive wonder. But then they make it through their catflaps – and all hell breaks loose…

Very’s Christmas offering features animated-style characters (think Pixar) and plenty of festive cheer.

It follows an office worker heading home for Christmas, spreading joy and giving gifts to everyone she crosses paths with.

The lonely old woman dining alone in a restaurant will tug at your heartstrings – but don’t worry, *spoiler alert* she gets a gift too.


TK Maxx

TK Maxx have opted for a humorous advert this year .

The advert shows a family around a piano for what you’d assume to be a Christmas carol sing-a-long. But instead the family break into Misirlou a song by Dick Dale which was sampled in Black Eyed Peas song Pump It. It’s definitely a feel good advert that is sure to have a few laughing.


Burberry’s Christmas advert is a short film featuring film star Domhnall Gleeson, Sienna Miller and Dominic West.

Titled ‘The Tale of Thomas Burberry’ the film is inspired by the founder of Burberry and his discoveries. It was directed by Academy Award-winner Asif Kapadia, who also directed the documentary film Amy, about the late singer Amy Winehouse.

There have already been calls for the three and a half minute advert to be made into a feature film.




The retailer’s festive advert sees five colourful yetis ice skating through the streets collecting gifts and goodies.

The advert contains everything a Christmas advert should: snow, presents and a christmas song.

The song featured in the advert is ‘What’s This?’ from The Nightmare Before Christmas. It may not be a tearjerker but it’s one the kids are sure to love.



This year Morrisons have released two festive adverts have focus on food and how it helps make Christmas traditions within families.

The first advert includes a smart young boy revising trivia questions in order to beat his grandad at a game of Trivial Pursuits.

The second features the ritual of trying to find places to stash Christmas food. The slogan for Morrisons this Christmas is #MorrisonsMakesIt



ALDI’s Christmas advert features a cute little character: Kevin the Carrot.

Kevin is hoping to meet Father Christmas when he comes to collect his mince pie on Christmas eve.

However, in order to meet him he must struggle his way across the dining table.