Japanese parents get fruity on Instagram

Japanese parents have been sharing photos of their babies online, covering up their babies’ tiny backsides with a peach. Uploaded using the hashtag 桃尻, which means “peach bum” in English, the photos feature babies in all sorts of poses, often accompanied with pink hearts and cute comments.

This follows other social media trends attached to foods, such as the Cheerio Challenge last month, where a daddy blogger attempted to balance cheerios on his daughter’s nose, then challenged his followers to do the same.

주누복숭아?? #다들집에하나씩있잖아요 #복숭아엉덩이

A photo posted by 방글이 서준우:)♡ (@bbanggle2) on

・ igで見つけてやってみたかったやつ。 お風呂上がりのゆめさん ちょろちょろ遊びまわるから難しかった? ・ ・ どうでもいいけど部屋汚っ!! メイちゃんとダフィお気に入りで ずっと握りしめてる。女の子やね。 でも持ったままハイハイするのやめたげて! 雑巾のようになってるから✋ ・ ・ 前記事コメントありがとうございました。 なんとか赤みはひいて落ち着きました? ・ ・ #親バカ部#生後12ヶ月#生後395日#1歳#カクレモモジリ#隠れてない#もも尻#モモ尻#桃尻#モモジリ#桃#はだかんぼ#初めての桃#好きな様子#コノビー#コズレ#コドモノ#ママリ#ベビフル

A photo posted by hitomi (@himaneko1103) on

Japan has a long history of associating babies with peaches. Unlike in Western folklore, babies are not delivered by storks. Instead, babies are said to arrive in giant peaches that float along the river to deserving parents.

According to a 14th century legend, a childless couple opened a floating peach to find a baby inside. They named this baby Momotaro. Today, Momotaro has morphed into one of the most famous characters in Japan.