Japanese parents have been sharing photos of their babies online, covering up their babies’ tiny backsides with a peach. Uploaded using the hashtag 桃尻, which means “peach bum” in English, the photos feature babies in all sorts of poses, often accompanied with pink hearts and cute comments.
This follows other social media trends attached to foods, such as the Cheerio Challenge last month, where a daddy blogger attempted to balance cheerios on his daughter’s nose, then challenged his followers to do the same.
A photo posted by 방글이 서준우:)♡ (@bbanggle2) on
A photo posted by RYAMA (@noremimimi) on
A photo posted by hitomi (@himaneko1103) on
A photo posted by ᴬˢᴷᴬ◡̈⃝⃝⃝⃝⃝⃝⃝⃝✩ (@aska.xoxo) on
A photo posted by * hitomi.n * (@0ohitomio0) on
いただいた桃❤️ 美味しくいただきます(^-^) #桃尻#もも#peach#はやりにのってみた#可愛い#赤ちゃん#男の子#8ヶ月
A photo posted by nana (@nasoyu) on
Japan has a long history of associating babies with peaches. Unlike in Western folklore, babies are not delivered by storks. Instead, babies are said to arrive in giant peaches that float along the river to deserving parents.
According to a 14th century legend, a childless couple opened a floating peach to find a baby inside. They named this baby Momotaro. Today, Momotaro has morphed into one of the most famous characters in Japan.