Babies pose with their food look-alikes in cute new marketing campaign

Ads for baby food have come a log way over the years, as this new TV and print campaign for Gerber shows.

Featuring a mixture of enticing images of fruit and vegetables juxtaposed with their look-alike infant counterparts (think Anne Geddes without the schmultz), the sweet and simple visuals play homage to the brand’s message about TLC for both babies and their food.

The work is the creative genius of Terri Meyer and Sandy Greenberg, and will run through the summer in the US.